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Whenever a horse is scared of something, the last thing you want to do is act like a predator and go toward him with it. Instead, build his confidence by retreating away from him with the object. The opposite of fear is confidence. Horses are always more confident when they’re following or chasing something, as opposed to having something chase them. It’s the same kind of theory that applies to dogs. Dogs are what I call brave cowards. They’re brave and confident as long as they’re chasing the object, but as soon as the object starts chasing them, they run away with their tails between their legs. Find a starting point by introducing the object in the least threatening way possible. Remember, once you have a starting point established, it’s easy to build from there.