Industry Game-Changer: Chad Beus on Uncut & Real Raw

Clinton welcomes Chad Beus on the newest episode of the Uncut & Real Raw podcast. Chad is a respected horseman, entrepreneur and the co-founder of the Pink Buckle and Ruby Buckle—game-changing incentive programs that have reshaped the western performance horse world. What started as a bold idea has grown into the most influential incentive programs in the industry, creating life-changing opportunities for breeders, trainers and competitors alike.

Throughout the episode, Chad shares his journey as a horseman and entrepreneur and talks candidly with Clinton about the risks he took to bring the Pink Buckle concept to life, and the grit it took to turn vision into reality. From behind-the-scenes challenges to industry pushback, Chad shares it all. The two horsemen also dive into the importance of quality horses, smart decision-making and staying grounded while navigating growth, money and success.

As always, Uncut & Real Raw delivers a conversation that’s honest, direct and packed with insight. Clinton asks the questions others won’t, and Chad answers with transparency, humility and conviction. Whether you’re a competitor, breeder, trainer or simply passionate about the horse industry, this episode offers valuable perspective on what it really takes to build something meaningful—and make it last.

Listen to the episode most anywhere you listen to podcasts, including on Apple Podcasts, Spotify, Amazon Music, iHeart Radio, PlayerFM, the Samsung Podcast app and Podchaser. Watch the full-length episode on the Uncut and Real Raw YouTube channel.